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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

Blackbaud

By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted. But what metrics are the right ones to monitor? Impressions What is this metric? Click-Through Rate What is this metric? Bounce Rate What is this metric?

Metrics 119
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How Nonprofits Can Collaborate with a Design Agency on their Website Investment

Blackbaud

A user-friendly donation form helps too. Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. For example, do you want to increase online donations by 15% in the next year, or reduce your sites bounce rate by 10%?

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Top 10 Fundraising writing best practices (says AI)

Tom Ahern

Include Social Proof Why: Highlighting peer donations (Join 1,000 others whove given) triggers social conformity. Expert: Mal Warwick ( How to Write Successful Fundraising Letters ) calls urgency the engine of fundraising appeals. Show Impact with Metrics Why: Quantifiable outcomes (Your $100 provides 20 meals) build credibility.

AI 52
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How To Build a Strong Online Presence for Your Nonprofit

Greater Giving

Then, it has two CTAs: one for donation opportunities and another that highlights an online store and adoption program. When creating your pages, keep search engine optimization (SEO) best practices in mind. When creating your pages, keep search engine optimization (SEO) best practices in mind. Craft compelling ad copy.

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Keep Your Eye on These 5 Website Data Metrics + Tips

The Fundraising Coach

Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness, drive donations, and make connections with your supporters. . Why Are Website Data Metrics Important? Page Views.

Metrics 64
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Sprouts Foundation to Award $3M in Grants to Nonprofits Focused on Health and Wellness

NonProfit PRO

These grants are fully funded by the Foundation’s in-store Round Up program, where 100% of donations collected at checkout stay local to support health and wellness programs. In a coordinated, same-day event, team members from all 423 Sprouts stores delivered live checks to local organizations. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Award 66
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8 Ways to Optimize Your Fundraising With a CRM for Nonprofits

CauseVox

From tracking every donation and interaction to segmenting audiences and automating outreach, a CRM gives you the visibility and control you need to deepen engagement and drive your mission forward. Integrate Fundraising Channels Juggling multiple tools for email, events, and donation pages? Thats a recipe for burnout and data silos.

CRM 61