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Why Your Nonprofit Email List Isn’t Working (and How to Fix It)

Wild Apricot

Ready to get started? In their quarterly email, they share about their fundraising goal and how it will help save 50 more animals, so you donate through their call-to-action button. Whereas someone who doesn’t share the same passion wouldn’t donate, they probably would have sent the email straight to the trash.

IT
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Primary School Fundraising Ideas for Every Season | Big Fundraising Ideas

Big Fundraising Ideas

How to do it: Gather donations from familiesespecially those of outgoing sixth gradersbefore the previous year ends. Winter Fundraising (January and February) Why it works: After the indulgences of the holidays, many people are ready for healthier habits. Ask parents or local garden stores to donate seedlings.

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How You Can Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Some donors may respond to your direct mail piece but will donate online. You’ll have a lot of competition since you’re not the only organization seeking year-end donations. This is what I usually do.

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Creating a Thank You Plan Will Help You Let Your Donors Know How Much You Appreciate Them

Ann Green's Nonprofit

If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again. It should make a person feel good about making a donation. This email thank you is more of a reassurance to let your donor know you received her donation.

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Do a Stellar Job of Thanking Your Donors

Ann Green's Nonprofit

It will hurt your chances of getting future donations. At the very least, your donors should get a letter, even if they’ve donated online. Make sure you’re ready to go when the donations come in. Thank you so much for your generous donation of $50 and welcome to our donor family. You can’t do that.

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Why You Need to Plan a Multichannel Fundraising Campaign

Ann Green's Nonprofit

However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Some donors may respond to your direct mail piece but will donate online. You’ll have a lot of competition since you’re not the only organization seeking year-end donations. This is what I usually do.

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Prioritize Gratitude by Creating a Thank You Plan

Ann Green's Nonprofit

If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again. It should make a person feel good about giving a donation. This email thank you is more of a reassurance to let your donor know you received her donation.