Lapsed Donors: How to Get Them Back
CauseVox
JULY 28, 2025
Once you’ve set your definition, it’s time to crunch some numbers. Some important metrics to watch include things like: How your win-back emails perform: Which segments are opening, clicking, replying, and actually donating? Ready to reconnect with lapsed donors? They cared once and they stopped giving for a reason.
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