Annual Giving Basics: A Fundamental Guide for Yearly Donations
Blackbaud
JULY 31, 2025
Retention rates: In the first quarter of 2024, the Fundraising Effectiveness Survey found retention increases as gift size increases; 23% of small donors ($101-$500) are retained compared to only 10% of micro-donors ($1-$100). This data demonstrates that organizations should be focusing on quality over quantity.
Let's personalize your content