Are These Fundraising Appeal Best Practices Holding You Back?
Clairification
JUNE 30, 2025
I’ve even taught these practices at conferences, on webinars, and through consulting engagements. Full confession: I’ve used the franken “best practice” appeal structure for years. And honestly? It works — especially if you borrow generously from the best of the best appeal writers. Introduce a compelling need or problem.
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