Engaging ‘everyday’ donors with AI-powered relational fundraising
Candid
APRIL 8, 2025
The noise for nonprofit fundraisers is created by the current transactional, impersonal model that powers direct mail and email fundraising. The data collected in this model might include the time of day a donation request is sent, subject lines, length and language of the appeals, etc. of new donors gave again the next year.
Let's personalize your content