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M+R Benchmarks 2025: How does your nonprofit measure up?

amplifi

Meanwhile, one-time donations remained flat from year to year. Take a look at your online donation form. You can pre-check this box, so a monthly donation seems like a logical choice rather than an afterthought. But desktop still comes out on top when it comes to securing donations. Is the donate button easy to find?

AI
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Engaging ‘everyday’ donors with AI-powered relational fundraising 

Candid

The data collected in this model might include the time of day a donation request is sent, subject lines, length and language of the appeals, etc. Fewer individuals are giving, and even fewer are making recurring donations The first signal is that the percentage of U.S. of new donors gave again the next year.

AI
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Why you think that terrible AI-written fundraising appeal is great

Future Fundraising Now

An enterprising member of the team thought theyd see what ChatGPT could do to get us going. There was only one direct address to the reader, asking (in an oddly vague way) for a donation. As is often the case in that situation, we had no data as to what the appeals topic, offer, or approach should be. The story had a happy ending.

AI
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What Nonprofits Should Know About Process Automation

Blackbaud

How this applies to nonprofits: Here is an example of a workflow: a donation arrives by check in the mail. Common platforms include ChatGPT, Claude, and Gemini. Workflow Workflow is a term for the rules and sequence that a process follows to get a task from start to finish. Workflows can be analog or done through software.

AI
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SEO for Nonprofits in 2025: A Practical Guide to Getting Found in Google, AI Tools, and Beyond

Wild Apricot

Top Factors That Influence SEO for Nonprofits in 2025 Search engines today – whether traditional like Google or AI-based like ChatGPT – use hundreds of signals to determine which nonprofit pages are useful, trustworthy, and relevant. We’ll share a few smart, manageable steps (no big budget or marketing team required).

AI
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Newsletter: Funding Freeze: What Nonprofits Must Do NOW; How to Approach Audience Research; FCC Investigates PBS, NPR Sponsorship Practices

Selfish Giving

For example, a morning-after pill manufacturer is partnering with Louisiana health clinics to donate its contraceptive in the House Speakers home state every time Mike and his colleagues try to shut down access, spread misinformation or spew anti-contraception messaging. For every shake sold, McDonalds will donate 25 cents to RMHC.

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Newsletter: How One nonprofit Prioritizes the Right Leads with an IPP ; How to Do Cold Emails; Pizza Hut, Cause Marketing & The Art of the Scam

Selfish Giving

Bonus: Use ChatGPT to Get Started AI can help you brainstorm, spot patterns in past partnerships, and draft compelling profilesit even suggests names like Community Catalysts or Resilience Builders to bring them to life. Here's how to do them right. In point-of-sale fundraising, the human ask can give your campaign a powerful edge.

AI