Why It’s Important to Pay Attention to Your Donor Retention Right Now
Ann Green's Nonprofit
MARCH 17, 2025
Granted some may not be able to give at the moment, but just as we saw during the pandemic, many will step up and continue to support you. That second donation is known as the golden donation. Pay attention to your lapsed donors A lapsed donor is someone who hasnt donated for at least a year. Obviously, we can do better.
Let's personalize your content