Ann Green's Nonprofit

MARCH 14, 2024

I recently finished tallying last year’s donations for our taxes. Always a fun task. Going through all the donation letters and emails triggered a few insights I’d like to share. Chances are, you’re missing out on opportunities to engage with your donors. Sending a yearly donation summary is very helpful Most of the gifts I make are monthly donations and organizations that sent a summary of all those gifts made it so much easier for me.

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Ann Green's Nonprofit

MARCH 7, 2024

Donor retention is a perennial problem for nonprofit organizations. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year. Just like the flowers and plants in your garden, you need to give them care and attention.

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Ann Green's Nonprofit

FEBRUARY 29, 2024

Thanking donors is crucial for securing gifts—especially for small nonprofits trying to build a support base. Show your gratitude with these creative ideas. By Logan Foote Building relationships is crucial for nonprofits to grow their impact. For small nonprofits in particular, these relationships are critical to growing and scaling your work to drive additional impact.

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Ann Green's Nonprofit

FEBRUARY 22, 2024

You may be familiar with the Ask, Thank, Report, Repeat formula in fundraising. If not, you should be. Organizations that follow that tend to be more successful. Many organizations just practice Ask, Ask, Ask. If that’s the case for you, are you raising the money you need? Because what’s most important is to thank and report before you ask for another donation.

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Ann Green's Nonprofit

FEBRUARY 15, 2024

Time for a quick quiz (don’t worry it should be easy). What’s the problem with “annual reports”? A. They’re too long B. They’re boring C. They focus too much on the organization and not on the donors D. They require a lot of time and effort from staff and there’s no guarantee donors will even look at them E. All of the above If you answered E, you would be right!

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Ann Green's Nonprofit

FEBRUARY 8, 2024

Leveraging data and making tweaks to donor-facing forms helps your nonprofit build stronger relationships. Learn how digital waivers improve donor experiences. By Logan Lewis In 2023, donor retention was down significantly from the previous year. The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%.

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Ann Green's Nonprofit

FEBRUARY 1, 2024

We all like to feel appreciated and that includes your donors. Thanking your donors should be a priority for your nonprofit organization. Is that the case? Unfortunately, the answer is usually no. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while. You need to show gratitude all year round and with Valentine’s Day coming up, that’s a great opportunity to thank your donors and show them how much you appreciate their support.

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Ann Green's Nonprofit

JANUARY 25, 2024

Monthly giving is one of the few types of fundraising that did well last year. If your organization doesn’t have a monthly/recurring giving program or it’s fairly small, what’s keeping you from starting or growing your monthly giving program? Whether you’re a big or a smaller organization or you had a good fundraising year or you didn’t, monthly giving makes so much sense (or cents).

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Ann Green's Nonprofit

JANUARY 18, 2024

Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part that they forget about building relationships with their donors. Giving Tuesday is the worst example of this, with Year End close behind. Generally, it happens way too often. Remember this – Building relationships is just as important as raising money.

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Ann Green's Nonprofit

JANUARY 11, 2024

Donor stories and testimonials help show appreciation for supporters and encourage others to get involved. Use these tips to write better donor stories. By Anne Stefanyk Donors want to know that their contributions matter to your nonprofit. According to Double the Donation’s donor retention guide , not receiving a proper thank-you is one of the top reasons donors stop giving.

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Ann Green's Nonprofit

JANUARY 4, 2024

Happy New Year! I hope you had a nice holiday. My vacation went by way too quickly. I also hope 2023 was a successful year for your nonprofit organization. If it wasn’t, you can work to make 2024 a better year. As with personal New Year’s resolutions, you want your goals to be realistic and attainable. If you’re a small organization, you may not have much luck pulling off a huge gala.

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Ann Green's Nonprofit

DECEMBER 12, 2023

I always like to emphasize the importance of keeping in touch with your donors throughout the year. I hope that’s a priority for you, too. Your donors want to hear from you and don’t just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. This is especially important if you’re falling behind in your revenue goals.

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Ann Green's Nonprofit

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event. You’ve assembled a fundraising team, booked a venue, and put together the perfect program agenda.

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Ann Green's Nonprofit

NOVEMBER 28, 2023

Year-end fundraising is underway. I hope your campaign is going well so far. Perhaps you also participated in Giving Tuesday. The latter often brings in new donors and that’s never something you want to take for granted. These donors saw a need and found a connection to your cause. Or maybe they were drawn into whatever Giving Tuesday promotion you initiated, but I like to think they wanted to help you make a difference.

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Ann Green's Nonprofit

NOVEMBER 15, 2023

What’s the difference between messages you get for Cyber Monday, Black Friday, political candidates, and Giving Tuesday? Unfortunately, it seems like not a whole lot, and many of them look like spam. According to the Giving Tuesday website, “Giving Tuesday is a global generosity movement unleashing the power of radical generosity.” In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email and social med

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Ann Green's Nonprofit

NOVEMBER 8, 2023

Year-end fundraising coincides with the gratitude season, which includes Thanksgiving in the U.S. and the December holidays. This is appropriate since thanking your donors is part of the fundraising equation, even though many nonprofits don’t seem to realize this. Now is a great opportunity to show some gratitude to your donors. You could hold a thankathon , especially if you haven’t launched your appeal yet.

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Ann Green's Nonprofit

OCTOBER 26, 2023

Let’s take a look at three areas where nonprofits can drive increased fundraising efficiency: staff retention, donor qualification, and campaign planning. By Chelsey Newmyer What first comes to mind when you think about increasing your nonprofit’s fundraising efficiency? Cutting expenses? Making bigger asks of more of your donors? Sending more emails and appeals to keep your mission on their minds?

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Ann Green's Nonprofit

OCTOBER 19, 2023

Year-end fundraising season is starting to get underway. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. I know email is easier and less expensive, but people respond better to mail and it’s well worth the investment. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed.

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Ann Green's Nonprofit

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. One way to do that is to segment your donors. Your donors are not the same. Some donors have given for at least five years (these donors should get a lot of attention). Some are monthly donors. Yet, nonprofit organizations fail to recognize that and send everyone the same messages.

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Ann Green's Nonprofit

OCTOBER 4, 2023

Year-end fundraising season is underway. You may have started working on your appeal, which is great. But don’t stop there. It’s just as important, if not more important, to plan how you’ll thank your donors. I highly recommend creating a thank you plan , which will help you show gratitude before, during, and after a campaign. Your donors deserve a stellar thank you.

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Ann Green's Nonprofit

SEPTEMBER 27, 2023

The right video has the power to spark an emotional connection between your nonprofit and its donors. Learn how to engage donors through video in this guide. By Doug Scott Imagine a donor is searching online for charitable causes to support. With a desire to make a difference, they scroll through various nonprofit websites, reading about their missions and impact.

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Ann Green's Nonprofit

SEPTEMBER 7, 2023

Can you believe September is already here? Depending on where you live, you may or may not be getting that nice refreshing air September often brings. It also brings us to the start of the busiest time of the year for nonprofit organizations, especially if you’re doing a year-end appeal. If you’re falling short of your revenue goals, you may want to start your campaign earlier this year.

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Ann Green's Nonprofit

AUGUST 30, 2023

Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. Use these tips to boost your text messaging strategy. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data.

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Ann Green's Nonprofit

AUGUST 23, 2023

Stories come in many forms. You can tell a story with words, pictures, and videos. I prefer written stories, but others are drawn to videos. Some people might not have the time or energy to look at anything but a photo or infographic. Your nonprofit organization needs to share stories using all these forms. Sharing stories will help you connect with your donors.

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Ann Green's Nonprofit

AUGUST 16, 2023

Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and treat thanking their donors as an afterthought. Donor retention continues to be a problem. Prioritizing gratitude and donor relations will help. If you don’t do a good job of thanking your donors, as well as building relationships throughout the year, you’ll have a hard time getting people to people to donate again.

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Ann Green's Nonprofit

AUGUST 9, 2023

A well-worded call-to-action (CTA) can encourage your nonprofit supporters to engage with your cause in a myriad of ways. Learn more about CTAs in this guide! By Ira Horowitz Your nonprofit exists because you’re seeking to enact positive change in your community, whether that means tutoring at-risk high school students, cleaning local beaches, or providing meals to unhoused people.

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