Engaging ‘everyday’ donors with AI-powered relational fundraising
Candid
APRIL 8, 2025
The second signal is that only an estimated 20% of donors make a second donation to the same organization; according to the Fundraising Effectiveness Project’s (FEP) 2024 Q3 report, only 13.8% This is no longer true; using AI, we can make every donor feel like a million bucks. of new donors gave again the next year.
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