2023 Metrics Retainer 
Blackbaud
JULY 31, 2025
Total donor count is decreasing: The number of donors who gave in 2023 decreased by 5.3% Revenue per donor is increasing: The average donor gave $865 in 2023 compared to $673 in 2019. Annual Giving Key Stats In addition to your organization’s proprietary data, here are a couple of helpful industry benchmarks and trends to keep in mind.
Blackbaud
JULY 16, 2025
Although the news is a little better for the retention of repeat donors, who account for 37% of all donors, even this loyal group shrunk by nearly 5% from 2023 to 2024. Can becoming more intentional in your relationship-building strategies help your organization retain more donors?
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NonProfit PRO
JULY 10, 2025
fundraising salary dipped slightly by 0.2% — from $96,621 in 2023 to $96,449 in 2024 — the median salary rose from $83,000 to $87,672, a 5.6% In 2023, women earned an average of $92,882 compared to $114,938 for men. Related story: Why Do Nonprofits Struggle to Retain Fundraising Staff? increase that outpaced the 2.9%
The Fundraising Coach
MAY 30, 2025
billion in charitable contributions in 2023, representing about 8% of total giving in the U.S. After the donor passes away, the nonprofit retains the remaining value. While planned giving programs can take years to yield actual gifts, it doesn’t mean you shouldn’t be tracking every metric from the program’s inception!
Blackbaud
OCTOBER 4, 2024
Here’s what we suggest: We need to start rethinking annual giving metrics to create a new storyline about fundraising for higher education. Maybe we need to focus our attention on narrower metrics. News & World Report metric of alumni participation , the impact of this ranking indicator is going to show in our data for years.
Pamela Grow
SEPTEMBER 25, 2024
between 2022 and 2023. To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. To evaluate your segments, your nonprofit should: Review engagement metrics.
Qgiv
MARCH 14, 2023
While many have embraced the “new normal” as we move past the pandemic, there continue to be underlying challenges for nonprofits trying to raise money in 2023. The organizations that can do the best job of retaining donors in 2023 will be most successful—not just in this year, but for years to come. This is two-fold.
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