2023 CRM Metrics 
Blackbaud
JULY 31, 2025
Total donor count is decreasing: The number of donors who gave in 2023 decreased by 5.3% Revenue per donor is increasing: The average donor gave $865 in 2023 compared to $673 in 2019. Annual Giving Key Stats In addition to your organization’s proprietary data, here are a couple of helpful industry benchmarks and trends to keep in mind.
Blackbaud
JULY 16, 2025
Although the news is a little better for the retention of repeat donors, who account for 37% of all donors, even this loyal group shrunk by nearly 5% from 2023 to 2024. According to the Fundraising Effectiveness Project , only 8% of first-time donors make a repeat gift.
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The Fundraising Coach
MAY 30, 2025
billion in charitable contributions in 2023, representing about 8% of total giving in the U.S. Use your CRM to identify loyal, long-term donors, particularly those over the age of 55. Many CRMs will offer wealth screening tools that can help identify prospects. Do you have a strong base of long-term supporters you can tap?
Instrumentl
JUNE 21, 2025
DonorPerfect, project manager, custom CRM with air table. So if April 30th comes around in 2022 and you haven't actually moved this outside of researching, Instrumentl will automatically roll that to the 2023 deadline. We've got Excel, Google sheets, Instrumentl, several Instrumentls, yay. A lot of spreadsheets, monday.com.
Pamela Grow
SEPTEMBER 25, 2024
between 2022 and 2023. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. To evaluate your segments, your nonprofit should: Review engagement metrics. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1%
Qgiv
MARCH 14, 2023
While many have embraced the “new normal” as we move past the pandemic, there continue to be underlying challenges for nonprofits trying to raise money in 2023. The organizations that can do the best job of retaining donors in 2023 will be most successful—not just in this year, but for years to come. This problem is not going away.
Ann Green's Nonprofit
JULY 30, 2024
decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform.
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