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End-of-Year Giving 

GiveSmart

Understand Target Demographics In the U.S., Understanding your target demographics can help you increase donations and connect directly with those who share a personal or emotional connection to your cause. Implementing fundraising software can also empower you to build multiple campaigns and events at once.

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Private School Admissions: Breaking Down the Data

Blackbaud

Census data: from 2019 to 2020, the share of students attending private schools grew by 3.4 Inquiry Source and Demographics Knowing where your inquiries originate and the demographic makeup of your “best-fit” students is critical to refining your marketing strategies. But starting in 2020, that began to shift.

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The Higher Ed Enrollment Cliff: What 280,000 Surveys Tell Us

Blackbaud

The Challenge The 2025 enrollment cliff is real and more than a demographic blip: it’s a siren of profound changes in higher education. How Math is the Solution Since 2019, CollegeAPP has surveyed Americans nationwide to identify adults who intend to pursue postsecondary education and training. Let me share more.

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Tracking Performance: 6 Fundraising Data Points You Need

The Fundraising Coach

Your fundraising ROI should take into account all of your fundraising costs, including those for events, appeal mailings, and software solutions. Find the average gift size from the last two years—for clarity, we’ll use 2020 and 2019. Subtract 2019’s average from this 2020’s average, then divide this difference by 2020’s average.

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What does the future hold for your nonprofit in 2021? Look inside this crystal ball…

Pamela Grow

percent over the first half of 2019, writes Eden Stiffman. You’ll get a firm handle on your data quality and hygiene, donors’ giving history, trends specific to your organization, demographic information and more. Case in point… Last year I viewed a webinar from a relatively new software company. They rose 19.

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