Annual Giving Basics: A Fundamental Guide for Yearly Donations
Blackbaud
JULY 31, 2025
Revenue per donor is increasing: The average donor gave $865 in 2023 compared to $673 in 2019. Retention rates: In the first quarter of 2024, the Fundraising Effectiveness Survey found retention increases as gift size increases; 23% of small donors ($101-$500) are retained compared to only 10% of micro-donors ($1-$100).
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