Try A/B Testing of Your Donation Form for the Optimal Giving Experience
Blackbaud
MAY 21, 2025
In 2004, the average adults attention span on a screen was two and a half minutes. Implement and run your A/B test: When your test design is ready, implement it in your software. Whether you have one donation form or hundreds, you want each to encourage the highest conversion rate and gift amounts for your mission.
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