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How to Make Your Nonprofit Messages Stand Out In a World Filled With Information

Ann Green's Nonprofit

We also have email, the internet, and social media, just to name a few. Also, unlike social media, its something you can control. You dont have to rely on a social media algorithm to hope your message ends up in your donors feed. And, social media is often just a lot of a lot. Our world is chock full of information.

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Don’t Take a Vacation from Your Donor Communication

Ann Green's Nonprofit

Communicating by mail is more effective than electronic communication. Email and social media are okay, too. You can also use email and social media. The downside is people get a ton of email and social media messages, so make yours stand out. Postcards are a great way to connect with your donors. Spruce it up a little.

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Connect With Your Donors by Sending Them a Postcard

Ann Green's Nonprofit

Some of you may remember when people sent postcards when they went on vacation, especially back in the days before email and social media. Now people are more likely to post pictures on social media, sometimes posting more than you want to see. Plus, people never get nearly as much mail as they do email and social media messages.

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How Are You Building Relationships With Your Donors?

Ann Green's Nonprofit

These cards can be generated electronically, if its not feasible to write them. You can give donors other opportunities to connect, such as volunteering, participating in advocacy alerts, signing up for your email mailing list, and following you on social media. Thanking donors is something you can do at any time of the year.

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How Will You Welcome Your New Donors?

Ann Green's Nonprofit

Invite them to subscribe to your newsletter, join you on social media, and volunteer. Another question to ask is whether your donors prefer print or electronic communication. Mail is always more personal and your donors will be more likely to see it. Welcome your new donors. Keep it donor-centered and be personable.

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Why Your Nonprofit Email List Isn’t Working (and How to Fix It)

Wild Apricot

After all, 88% of people check their email every day , and 58% of people check their email first , before their social media. Pick an idea from your brainstormed list, create the “ freebie, ” and advertise it on your social media or website with an opt-in landing page or email subscription form.

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Who Owns Your Data? Data Privacy in Nonprofit Fundraising

DoJiggy

Emails : Digital addresses used for electronic communication and newsletters. A single incident can lead to the loss of donor trust, negative media coverage, and even potential legal consequences. This data may include: Names and titles : Basic identification information that helps personalize communication with donors.