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Turning One-Time Gifts into Multi-Year Commitments: Strategies for Major Donor Fundraising

Center for Major Gifts

Identifying Ideal Multi-Year Donor Prospects Start by analyzing donor data in your CRM, focusing on previous gift amounts, donation frequency, and known philanthropic interests. Formalizing the commitment through pledge agreements or letters of intent protects your organization and the donor.

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Planned Gifts: A Quick Guide To Help Nonprofits Raise More

The Fundraising Coach

Use your CRM to identify loyal, long-term donors, particularly those over the age of 55. Many CRMs will offer wealth screening tools that can help identify prospects. Ask for feedback and use your CRM to track prospect growth, stewardship efforts, and marketing reach, allowing you to refine the program even as it grows.

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