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Preserving America’s history with technology 

Bonterra

Prospects also share name and contact information for a copy of the Trust’s popular magazine, Hallowed Ground. The team’s previous customer relationship management (CRM) system made it difficult to fundraise because it couldn’t segment audiences effectively to create effective messaging.

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From Prospective Student to Active Alum—Engagement Fosters Lifelong Support

Blackbaud

They send her a quarterly print magazine, and a regular publication that focuses on school alums who have published, recorded (music), and exhibited. To learn how to improve your fundraising through showing impact and stewarding your supporters, check out the Organizational Best Practices Fundraising learning path.

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Nonprofit Technology News Celebrity Forecasts for 2014

Tech Soup

She was named by Fast Company Magazine as one of the most influential women in technology. 2014 will be the year that nonprofits stop thinking about mobile in isolation, but will instead integrate mobile into their overall fundraising plans, social-media strategies, and in some cases even program work.

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A Neglected Blog Is Worse Than No Blog at All

Planned Giving

Or worse: outdated tax tips from 2014 and recycled posts from your CRM vendor. Patrick OConnell, Editor-in-Chief of Philanthropy.org and GIVING magazine , helped me see it before I did. Youre guiding people toward a powerful, often emotional decision about their legacy. So what happens when they click Blog and find… nothing?

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