From Prospective Student to Active Alum—Engagement Fosters Lifelong Support
Blackbaud
FEBRUARY 9, 2024
She is among the mere 9% of alums who donate. His excitement and financial support dwindled over the years because he only heard from his old university when they wanted a donation (and most of the time it was just an appeal and no show of appreciation or connection). Does engagement end with a donation? What changed?
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