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Study Shows Donations Increase With AI-Powered Donor Data Analytics

NonProfit PRO

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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages. Event communications. Sync your nonprofit event management platform with your constituent database so you can use your segments to inform your event communications. Impact updates.

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Forecasted Fundraising Trends for 2025

GiveSmart

What can you and your team expect in the fundraising event, donor relationship, and nonprofit marketing landscapes? AI is undoubtedly at the forefront of everyones minds, and donors want to understand their impact. The right narrative can transform your campaigns, events, and marketing materials.

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eGain Launches Special Offer of AI Agent Solution for Nonprofits

NonProfit PRO

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5 CRM Tech Trends to Shape the Future of Your Enterprise Organization

Blackbaud

With automation and AI, a CRM focuses teams on activities that matter, allowing you to increase innovation and gain a competitive advantage. They are designed for what fundraisers do every day: segmentation, engagement, peer-to-peer campaigns, events management, and volunteer coordination.

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How Can I Raise More Money with My 5K?

Blackbaud

In this post, I’d like to share what I have learned about successful races as both a participant and as a product marketer for Blackbaud, whose fundraising software is used by hundreds of running events across the country. In a recent survey, Blackbaud asked event participants, “Why didn’t you fundraise?” But think beyond a swag bag.

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How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Center for Major Gifts

Next, relevant donor information that goes beyond basic demographics should be collected. Look at donation history, event attendance, volunteer hours, and online engagement metrics like email open rates and social media interactions. Make it a routine to remove duplicate entries and update contact details to maintain accuracy.

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