What is GivingTuesday? A Nonprofit’s Guide to a Global Giving Movement
Blackbaud
JUNE 18, 2025
Social media amplification helps donors see the real-time impact of their gifts and encourages them to share their giving with friends and family, often inspiring others to participate as well. The day helps drive new donor acquisition, with many first-time GivingTuesday donors continuing to give throughout the year.
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