Planned Gifts: A Quick Guide To Help Nonprofits Raise More
The Fundraising Coach
MAY 30, 2025
billion in charitable contributions in 2023, representing about 8% of total giving in the U.S. After the donor passes away, the nonprofit retains the remaining value. Track how many donors have formally offered a planned gift, usually through a signed letter of intent or a copy of a will. Number of identified prospects.
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