Blackbaud

JULY 16, 2025

Although the news is a little better for the retention of repeat donors, who account for 37% of all donors, even this loyal group shrunk by nearly 5% from 2023 to 2024. Can becoming more intentional in your relationship-building strategies help your organization retain more donors? To identify and qualify major donors, St.

Fundraising

NonProfit PRO

JULY 10, 2025

fundraising salary dipped slightly by 0.2% — from $96,621 in 2023 to $96,449 in 2024 — the median salary rose from $83,000 to $87,672, a 5.6% In 2023, women earned an average of $92,882 compared to $114,938 for men. Related story: Why Do Nonprofits Struggle to Retain Fundraising Staff? increase that outpaced the 2.9%

Retail

Pamela Grow

SEPTEMBER 25, 2024

between 2022 and 2023. To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Demographics. Recent nonprofit trends show that giving is on the decline, decreasing by 2.1%

Demographics

Ann Green's Nonprofit

JULY 30, 2024

decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Don’t limit your analysis to basic data points like demographic information or average gift size. If current trends continue, stewarding and retaining a loyal donor base will only become more important.

Ethics

Ann Green's Nonprofit

FEBRUARY 8, 2024

By Logan Lewis In 2023, donor retention was down significantly from the previous year. The number of new retained donors, or those who gave the previous year but never before, dropped by 18.7%. Common segment categories include demographics, psychographics, philanthropic history and behavior, and communication preferences.

Retainer

Candid

MAY 9, 2024

To help close this racial wealth gap, my organization, Living Cities, has made increasing homeownership across demographic groups a top priority. In 2023, with funding from the Wells Fargo Foundation and the Citi Foundation, Living Cities awarded grants totaling $3.2 million to member cities to develop such initiatives.

Policy

The NonProfit Times

JULY 8, 2024

population in terms of demographics, and the professionals surveyed included decision-makers at for-profit and nonprofit membership organizations. Top areas for investment during the next 6 to12 months include m arketing 60%, personalization 37%, AI and machine learning 30%, and, engagement features 26%.

Demographics