2023 CRM Demographics 
Blackbaud
JULY 16, 2025
Although the news is a little better for the retention of repeat donors, who account for 37% of all donors, even this loyal group shrunk by nearly 5% from 2023 to 2024. Predictive modeling combines wealth with socio-economic, demographic, behavioral, lifestyle, and past giving data to give you a fuller picture of your potential donors.
Pamela Grow
SEPTEMBER 25, 2024
between 2022 and 2023. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Demographics. Segmenting supporters based on demographics like age or location can add an extra personal touch to your messages.
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Ann Green's Nonprofit
JULY 30, 2024
decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform.
Blackbaud
NOVEMBER 7, 2023
A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?
Blackbaud
SEPTEMBER 18, 2024
Individuals in Canada ranked their nonprofit as the most digitally mature: The 2024 average score is lower in each region when compared to 2023 or 2022. Interestingly, public perceptions of the sector also concern significantly more than in 2023. Most participants shared that their nonprofit has a CRM solution.
CauseVox
OCTOBER 8, 2024
In 2023 alone, GivingTuesday raised $3.1 Spur Local’s 2023 GivingTuesday campaign counter showing over $1 Million Raised from 5,347 donations) Customizing these elements—matching them with your campaign’s colors and messaging—helps convey urgency and shows how every contribution matters. billion in the U.S.,
CauseVox
DECEMBER 8, 2023
Considering the twists that fundraising plans may have taken in 2023, it’s crucial to recalibrate for the upcoming year. Whether you have a previous fundraising plan or not, review your 2023 fundraising activities to gather insights. What’s your plan for 2024?
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