Two years later: how our fundraising strategy changed overnightÂ
Candid
APRIL 19, 2022
Our grants manager, Dawn, was determined to maintain operations. Fueled by passion for our mission, she made lists of the most likely supporters and then got to work, sending out 300 letters of intent (LOIs) to potential funders in New York with an interest in horses. This all happened within March 2020. .
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