Forget What You’ve Heard About Planned Giving
Planned Giving
OCTOBER 5, 2024
I’ll never forget the time I asked 45 fundraisers at an AFP conference how much they thought the top 1% (the so called “rich”) of Americans make. Back in 2011, a report from financial giant Morgan Stanley stated that planned giving is responsible for more than half of new capital campaigns. I think you’d be pretty old by then, no?
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