Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?
Selfish Giving
DECEMBER 19, 2011
Unlike the dreaded Buckets for the Cure in 2010 , and, this past year, KFC’s crazy soda promotion for JDRF , this cause marketing promotion wasn’t connected to any menu items. ” When SOS says “multi-unit partnerships” and sets a $3 million goal, it’s not talking about working with vegan restaurants. .”
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