The Elevator Opens: Are You Ready to Talk Planned Giving?
Planned Giving
MAY 19, 2025
Updated in 2003, 2008, 2017 and 2025. Originally Written in 1999. You get in the elevator to head up to the 12th floor. A prospect youve always wanted to talk to enters at the third floor. He recognizes you and says: Ive seen you before. What do you do for the institution? So can you reply in 8 seconds or less ? Practice it. At a party.
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