Try A/B Testing of Your Donation Form for the Optimal Giving Experience
Blackbaud
MAY 21, 2025
In 2004, the average adults attention span on a screen was two and a half minutes. Some donation software, like Blackbauds Optimized Form , can do this for you, but you also can run your own tests to find results specific to your organization. Why Is Finding the Optimal Donation Experience Important?
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