Try A/B Testing of Your Donation Form for the Optimal Giving Experience
Blackbaud
MAY 21, 2025
In 2004, the average adults attention span on a screen was two and a half minutes. The best approach to improving your donation form is to test and see what works, making small changes to achieve your goals. Implement and run your A/B test: When your test design is ready, implement it in your software.
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