Try A/B Testing of Your Donation Form for the Optimal Giving Experience
Blackbaud
MAY 21, 2025
An online donation form is one of the most powerful tools to support your fundraising efforts. In 2004, the average adults attention span on a screen was two and a half minutes. Implement and run your A/B test: When your test design is ready, implement it in your software. People have lower attention spans than ever before.
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