NonProfit PRO

JULY 14, 2025

The most recent M+R “Benchmarks” report found that texting had the second-lowest cost per donation ($62) — just behind search ads ($61) — and significantly lower than paid media like Meta, display, connected TV (CTV) and digital audio. Mike started his nonprofit career managing the Ride For Roswell in 2003.

Retail

Ann Green's Nonprofit

AUGUST 30, 2023

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation

Pamela Grow

AUGUST 15, 2023

Create Compelling Donation Appeals One of the major advantages of text fundraising is the ability to deliver high-impact and personalized donation appeals directly to your supporters. Plus, you can make your donation requests visually engaging by including content like images, GIFs, and emojis.

Fundraising

The Fundraising Coach

AUGUST 8, 2023

One of the most important components of running a successful text-to-give campaign is drafting effective, persuasive messages that will resonate with supporters and encourage them to donate. Compare this to a generic “Donate now” text that leaves a lot on the table and doesn’t do much to sway supporters to give.

Donation

Fundly

APRIL 12, 2024

Prompted donation requests. As community members check out or donate to community fundraising events , they should feel confident that their information is secure. Your software should allow you to segment community members into different groups based on their demographics and interests. Prompted donation requests.

Software